Zumiez (ZUMZ)

Zumiez is a specialty retailer of action sports related apparel, footwear, equipment, and accessories. The company's target market is young men and women between the ages of 12 and 24 who seek popular brands that represent a lifestyle centered on activities that include skateboarding, surfing, snowboarding, BMX, and motocross. Zumiez promotes its brand through a multi-faceted marketing approach that is designed to integrate its brand image with its customers' activities and interests. The company's stores have the look and feel of an independent specialty shop through its differentiated merchandising strategy, high-energy sales personnel, and a distinctive store environment. It offers diverse brands such as Billabong, Burton, DC Shoe, DVS Shoes, Element, Etnies, Hurley, Quiksilver, Roxy, and Volcom, as well as private-label brands. Zumiez's merchandise mix includes both apparel and hardgoods including skateboards, snowboards, and bindings.

On May 5, 2005, the company completed an initial public offering of 3.6 million shares of common stock at a price to the public of $18.00 per share (pre-split price), of which 1.875 million shares were sold by the company and 1.7 million shares were sold by certain selling shareholders, including 468,750 shares that were sold by the selling shareholders pursuant to the underwriters' over-allotment option. Upon completion of the offering, the company and the selling shareholders received net proceeds of approximately $29.7 million and $28.8 million, respectively.

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