Kellogg (K)

Headquartered in Battle Creek, Michigan, Kellogg Company (K), manufactures and markets ready-to-eat cereals and convenience foods (including cookies, crackers, toaster pastries, cereal bars, and frozen waffles). The company is the world's leading producer and distributor of cereal with its products manufactured in 18 countries and marketed across 180 countries. Kellogg holds a dominant 40% market share in global volumes for breakfast cereals. Cereals (Kellogg's Corn Flakes, Rice Krispies, Special K, Frosted Flakes, All-Bran, Corn Pops, Raisin Bran, and Frosted Mini-Wheats, among others) account for 55% of the company's sales. With net sales of approximately $11 billion in 2006, the company is a leading producer of convenience foods, including the brands of Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Murray, Austin, Morningstar Farms, Famous Amos, Carr's, Plantation, Ready Crust, and Kashi. The company is divided into two geographic divisions: Kellogg North America and Kellogg International. Kellogg North America (approximately 66% of total 2007 sales) includes retail cereal, retail snacks, and frozen and specialty channels in both the U.S and Canada. Kellogg International is divided into three operating segments, which is comprised of Europe (20%), Latin America (8%), and the Asia Pacific (6%).

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