General Mills (GIS)

Headquartered in Minneapolis, Minnesota, General Mills, Inc. (GIS) is a global consumer food company and the second largest domestic manufacturer of cereals, including the well-known cereal brands of Cheerios, Chex, Total, Kix, Wheaties, Golden Grahams, Trix, Cinnamon Toast Crunch, and Lucky Charms. The company operates in three segments: (1) U.S. Retail, (2) Bakeries and Foodservice, and (3) International. Principal product categories of the U.S. Retail segment (66% of revenue and 82% of operating profit in fiscal 2008) include: Big G ready-to-eat cereals, convenient-to-prepare dinner meals (Hamburger Helper, Old El Paso, Progresso), Pillsbury products (Betty Crocker, Bisquick, Gold Medal), snacks (Pop-Secret, Fruit Roll-Ups, Bugles, Nature Valley), yogurt products (Yoplait, GoGurt, Colombo), vegetables (Green Giant), and organic products (Cascadian Farm). In the U.S., products are primarily marketed by a dedicated sales force, supported by advertising and promotional activities. Wal-Mart is the company's single largest customer, representing approximately 19% of net sales. The Bakeries and Foodservice segment (15% of revenue and 7% of operating profit) sells baking mixes and frozen dough products to bakeries (retail, supermarket, and wholesale) under the Pillsbury and Gold Medal brand names. At 19% of revenue and 11% of operating profit, the International segment is the fastest growing segment distributing the company's entire range of cereal, meal, refrigerated dough, baking products, and snacks in over 100 countries.

Read full report on General Mills, Inc.

Company overview provided by

Company Products/Services/Markets:

Enter Company Products/Services Here

Strategy:

Describe Key Aspects of Company's Strategy Here

Competitors:

Enter Competitors Here

Industry Trends and News:

Enter Industry Trends and News Here

Acquisitions, Divestitures, Major Transactions, Spin-offs :

Enter Acquisitions, Divestiures, Major Transactions, Spin-offs Here

Management – Pros & Cons, Changes:

Enter Management - Pros & Cons, Changes Here

Buy Rationale:

Enter Buy Rationale Here

Sell Rationale:

Enter Sell Rationale Here