Diageo PL (DEO)

Diageo plc engages in producing, distilling, brewing, bottling, packaging, distributing, developing, and marketing spirits, beer, and wine worldwide. It is the world's leading premium drinks company with a collection of beverage brands across the spirits, wine and beer categories. The company offers a range of premium brands comprising Smirnoff vodka, Johnnie Walker Scotch whisky, Captain Morgan rum, Baileys Original Irish Cream liqueur, JeB Scotch whisky, Tanqueray gin, and Guinness stout. Its other spirit brands include Crown Royal Canadian whisky, Buchanan's De Luxe whisky, Gordon's gin and vodka, Windsor Premier whisky, Bell's Extra Special whisky, Dimple/Pinch whisky, Seagram's 7 Crown American whiskey, Old Parr whisky, Seagram's VO Canadian whisky, Bundaberg rum, Ursus vodka, and Bushmills Irish whiskey wine brands consist of Beaulieu Vineyard wine, Sterling Vineyards wine, Chalone Vineyards wine, Blossom Hill wine, and Piat d'Or wine and beer brands include Harp lager, Smithwick's ale, Malta Guinness non-alcoholic malt, Red Stripe lager, and Tusker lager. In addition, Diageo plc owns the distribution rights for the Jose Cuervo tequila brands in the United States and certain other countries. It has joint venture agreements with Moet Hennessy to distribute its principal spirits and wine brands in Singapore, Malaysia, Hong Kong, the People's Republic of China, Thailand, and Japan a joint venture with Radico Khaitan to manufacture and distribute certain premium local spirits in India a three way joint venture with Heineken NV and Namibia Breweries Limited in South Africa and a joint venture with Sapporo Breweries to distribute Guinness beer and Smirnoff Ice in Japan. The company was founded in 1886 and is based in London, the United Kingdom.

The company is a global consumer goods company, operating in over 180 markets around the world and was formed by the merger of Grand Metropolitan Public Limited Company and Guinness, Plc, in 1997. Revenue by major markets is broken down as: Europe 40% North America 31% International 29%. Diageo has 150 brand names, though it focuses on global and local priority brands. It has eight global priority brands that it markets worldwide: Smirnoff vodka and Smirnoff ready-to-drink products, Johnnie Walker scotch, Guinness stout, Baileys Original Irish Cream liqueur, J&B scotch, Captain Morgan rum, Jos Cuervo tequila, and Tanqueray gin. While global priority brands are those that are well known throughout the world, local priority brands are those that are important in a certain region.

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