CallWave (CALL)

Corporate Profile and Strategy

CallWave (Nasdaq: CALL), which provides advanced telecom services, primarily on a subscription basis, recently relocated corporate offices from Santa Barbara to San Francisco, California. The company's "call-bridging" services enable customers (both businesses and consumers) to manage calls across existing landline, mobile and Internet networks. For example, subscribers who cannot answer a call on their home telephone (because either they are not home or lines are busy), are able to screen and accept the call on a mobile phone or on a personal computer connected to the Internet using Voice-over-IP (VoIP) technology. Unlike traditional call-forwarding services, Callwave's software enables subscribers to screen ingress voicemail in real-time before deciding whether to converse on existing landline, mobile or Internet networks. CallWave was incorporated in 1998 and began offering call-bridging services on a free-of-charge basis (partially supported by advertising revenues) in October 1999. The company initiated fee-based services in April 2001, and finalized a public offering in September 2004.

CallWave derived substantially all of its revenues from subscription fees at rates typically ranging from $1.50 per month (for CallWave Alert) to $9.95 per month for CallWave Connect. In the past, the company sold and marketed directly to consumers through its website and online advertising, but it has recently redefined a strategic approach to indirect channel relationships with several service providers, including Earthlink and Hawaiian Telephone. The company will focus increasingly on telephone carrier opportunities and fixed-mobile convergence solutions.

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