Activision (ATVI)

Founded in 1979, Activision, Inc. is based in Santa Monica, California. ATVI is a leading international developer, publisher and distributor of video game software. The company has a diverse portfolio of products covering various categories and markets and is used on various game hardware platforms and operating systems. Activision offers products, which include game categories, such as action/adventure, action sports, racing, role-playing, simulation, first-person action, music-based gaming, and strategy. The company's target customer base includes game enthusiasts, mass-market consumers, and youth. ATVI offers its products primarily in versions that operate on the Sony PlayStation 2, Sony PlayStation 3, Nintendo Wii, Microsoft Xbox 360 console systems, Nintendo Game Boy Advance, Sony PlayStation Portable, and Nintendo Dual Screen hand-held devices, and personal computers.

The company operates in two segments Publishing and Distribution. Publishing business involves the development (internally and externally), marketing, sale of products directly, by license, or through its affiliate label program with certain third-party publishers. In the United States, the company sells its products directly to mass-market retailers, consumer electronics stores, discount warehouses and game specialty stores. The international business is conducted through offices in the UK, Germany, France, Italy, Spain, the Netherlands, Australia, Sweden, Canada, South Korea and Japan. The Distribution business consists of operations in the UK, the Netherlands and Germany that provide sales and logistic services to third-party publishers of interactive entertainment software, Activision's publishing operations, and manufacturers of interactive entertainment hardware.

In fiscal 2007, the Publishing segment accounted for approximately 74% of total revenues while the Distribution segment generated the remaining 26% of the revenues. On a geographical basis, North America accounted for 50% of the total revenues and Europe generated 47% of the revenues. The remaining 3% was contributed by operations in other countries. The North American customers include Best Buy, Blockbuster, Circuit City, GameStop, Target and Wal-Mart. In fiscal 2007, Wal-Mart and GameStop accounted of 22% and 8% of the total sales respectively.

Read full report on ACTIVISION, INC.

Company overview provided by

Company Products/Services/Markets:

Enter Company Products/Services Here

Strategy:

Describe Key Aspects of Company's Strategy Here

Competitors:

Enter Competitors Here

Industry Trends and News:

Enter Industry Trends and News Here

Acquisitions, Divestitures, Major Transactions, Spin-offs :

Enter Acquisitions, Divestiures, Major Transactions, Spin-offs Here

Management – Pros & Cons, Changes:

Enter Management - Pros & Cons, Changes Here

Buy Rationale:

Enter Buy Rationale Here

Sell Rationale:

Enter Sell Rationale Here